A deal page is a branded public page for one property. You send a buyer one link, they open it with no login, see the deal, and either make an offer or request a walkthrough. The offer lands back in Pete on that property, in the offers panel, and starts your offer workflow, exactly like an offer you typed in yourself. This guide covers the one-time company setup, building a page for each deal, sending it, and reading what comes back.
What a deal page is, and why it helps
Offers usually come back as texts, voicemails, and DMs: "Is the house still available? What's your bottom line?" An offer texts in at nine at night, never makes it onto the property, your workflow never starts, and you have no idea which buyer actually opened the deal.
A deal page fixes that. It is a public page for one property. The buyer does not log in, and the link never contains the address. The page stays private until you publish the property, and nobody is going to guess the link. When a buyer submits an offer, it lands in the property's offers panel and kicks off your offer workflow, and you can see who viewed the page, who offered, and who requested a walkthrough.
Deal pages work alongside Buyer Search and BuyerMatch, but you do not need that subscription to use them. If you do use Buyer Search, it makes sending the page to specific buyers easy.
Step 1: Set up your company look and form (one time)
Go to Settings > Marketing, then open the Deal Pages tab (next to Campaigns). This is your company-wide look and default form. You set it once, and every deal page uses it.
Look
Logo. Upload your logo, or if you have already set a company logo in the upper left of Pete, choose Use header logo.
Colors. Pick a primary and a secondary color. The secondary color is what highlights your price so it stands out on the page.
Company name. Show it near the top, or clear it if you would rather it not appear.
Property details to show
Choose which facts appear: photos, beds, baths, square feet, lot size, ARV, advertised price, estimated rehab, and more. Uncheck anything you do not want shown. Lot size matters in some markets and not others, so turn off what is not relevant to you.
Price label is yours to phrase: "Price," "Starting at," "Wholesale price," whatever fits how you sell.
Contact and offer settings
Contact info. Add a phone and email, choose whether to show them, and place them above or below the offer.
Offer button. Leave it on to collect offers, or turn it off to make the page a pure advertisement.
Confirmation message. Set what the buyer sees after they submit an offer.
Add the contact as a buyer on the property. Turn this on so a buyer who offers is linked to that property automatically.
Offer button label. Set what the button says.
Offer form fields. Add the questions you want: financing type, an earnest-money acknowledgment checkbox, custom questions, extra checkboxes, in any order you like.
Offer type and status. Set the offer type (for example, Wholesale) and the status new offers start in (for example, New). These are not shown to buyers; they are saved on the offer when it comes in.
Walkthrough appointment. Optional. Attach an appointment template so buyers can book a walkthrough, in person, by phone, or virtual.
Footer. Add a footer line, for example "Buyers are responsible for their own due diligence and confirming all information is correct."
Save when you are done.
Step 2: Build the page for a deal
Open the property, then open its deal page from the Sale panel (there is also a Deal Page button near Buyer Search; both open the same thing). Fill in:
Headline. How you want to advertise this specific deal ("Great flip," "Check out this BRRRR," whatever fits).
Public location. An area, county, or cross streets. Leave it blank and nothing shows; the page simply shrinks that space.
Show property address. Toggle on only if you want the address public on this deal.
Description. Plenty of space to list every reason to buy and any disclosures you want shown.
ARV and rehab. Leave them blank and the page uses the property value (if those fields are set to show). Better, enter a range so you are not committing to one exact ARV or repair number that buyers will argue, since every investor's numbers differ.
Links. Add as many as you need, each with a label and URL (Matterport, a YouTube walkthrough video, and so on). They open in a new tab so the buyer does not lose your page.
Photos: only "Shared" files appear
The only files that show on a deal page are files that carry the Shared badge. This lets you post just your marketing-quality photos and leave out the close-ups of problems or the HVAC label.
Open the property's Files section on the right.
Select the files you want public, open the badge menu, and add Shared. You can share all of them or just a few highlights.
The hero photo (the big one buyers see first) defaults to the first shared file. Scroll through and pick whichever photo should lead.
Publish and copy the link
Toggle Published to make the page accessible, save, then copy the link. Until it is published and sent, the link is private and unguessable.
Always preview first. Copy the link and open it in a browser before you send anything, so a new buyer never catches a page that is not laid out the way you expect.
What the buyer sees
Your logo and company name, the headline, the location, a hero photo with a scrollable gallery, the price in your accent color, the stats you chose, the description, your links, and your contact info. If offers are on, they click Make an offer, enter their name, phone or email, and an offer amount, answer any extra questions you added, and submit. They then see your confirmation message.
Step 3: Send the page
Two ways, depending on how targeted you want to be.
To specific buyers (unique link each)
From the property, Pete can generate a unique link per buyer (this is where deal pages and Buyer Search / BuyerMatch merge). Because each link is unique, you know exactly which buyer opened the page, which you cannot tell from a plain text or email.
To a larger list (email or text blast via workflow)
In Contacts, make sure your buyers are tagged. Tag by county, city, zip, buy box, or buyer tier, however you segment.
Use the DealPage email template that is already in every company. It mirrors the page (logo, headline, location, photo, price, stats, button back to the page) and only fills in once that property's page is published.
From the property, start the dispo marketing workflow and select the buyer tags to send to. You can also add an SMS step to text the link (stay TCPA compliant). You can build this workflow yourself or ask support to help set it up.
Protect your deliverability. Send in batches of about 100 or fewer, and lead with your A-list buyers (the ones who actually open and buy). Blasting your whole list at once is how you get flagged as spam. The tighter you segment, the better your open and delivery rates.
What comes back into Pete
Offers land in the property's offers panel with the buyer's name, offer amount, their notes, and a record of any checkboxes they agreed to. Change the status, accept, or counter right there. A status change can trigger a workflow (for example, email the buyer when you accept, or notify the rest that the deal is taken).
The buyer gets linked. If they are new, Pete creates the contact, marks them a buyer, and links them to the property. If they already exist, Pete finds them and links them.
Notifications. Set these in your workflow (email, text, or a standard notification). If your dispo person holds a team role on the property, a note is also created, so they get notified there.
Page stats. The deal page shows views, unique visitors, offers, and walkthroughs, plus the names of known buyers who viewed it and when.
Where buyer messages live
Emails and texts you blast out do not show on the property itself, because one buyer may receive links on 50 different properties and there is no clean way to know which property a reply belongs to. Instead, find them in the Conversations inbox, and on the buyer's contact, where it reads as one running conversation. You will see, for example, that you sent them 50 properties and they only replied on this one.
Reset link
Next to the link you will see Reset link. It creates a brand-new URL and retires the old one, along with its view history for those recipients. Anyone who tries the old link no longer reaches the page. Use it if you want a clean history after changing the price, for example. Most of the time you will not need it.
Email landing in spam? Your sending domain is under Settings > General > Email proxy (usually email.yourcompany.com). Share it with your buyers and ask them to whitelist it, and consider a heads-up email from your own inbox when you first launch so people watch for it.
Coming soon
A buyer self-signup intake page (your logo and colors) so a new buyer you meet at a REIA can add themselves and land on your buyers list, and support for showing a buyer everything you have available from one link. Both were raised in the training and are on the list.